| Response
Driven: |
| ▪ |
Buy one get one FREE! Get up to 5% cash back!
Join today and get one month FREE! These are
just a few of the examples of
Response Driven marketing. These are
designed to cause the consumer to act and act quickly.
Promotions like these are trackable and typically less
expensive. When combined with the right
Advertising campaign, they can have a real
impact on your bottom line.
HR can help you establish
the right response promotions. It may seem simple,
but every demographic responds differently and knowing
what the BUZZ WORDS are is
essential to a more effective
campaign. |
|
 |
| Brand
Driven: |
| ▪ |
Your larger regional
and national companies have a need to build and
establish their brand. Stock stability, vendor or
franchise relationships, distributor support etc are
just a few of these reasons.
Developing a Brand Strategy
that works across multiple advertiser channels is
complicated and must be assessed based on different
markets and demographics.
Effectively spending AD dollars is becoming more
and more of a challenge as eyes are turning away from
traditional mediums. But the eyes are still out
there.
HR can help you identify
where the eyes are and develop a strategy to
effectively reach them. |
|
|
| Interactive: |
| ▪ |
Social Networking, Blogging, eNews, & Webinars
are a few of the new ways to reach new & existing
customers.
Managing these processes
in a timely and knowledgeable way requires information,
practice and time. Knowing which of these (if not
all) you should devote the time and attention to is a
function of these requirements.
HR can
help you determine as well
work with you to establish your
interactive reach. |
|
