|
Your Website: |
| ▪ |
Web presence |
| |
"We just want a clean professional
web site." |
| ▪ |
Advanced or ecommerce |
| |
"We want to sell products and gather
some customer information with a few bells a whistles ." |
| ▪ |
Dynamic solution |
| |
"We want our
site to be a full extension of our business with dynamic
features including data solutions, CMS and more." |
|
 |
|
Your Brand: |
| ▪ |
Visual Identity |
| |
Are you satisfied with your logo,
collateral, business cards etc...? |
| ▪ |
Message |
| |
Are you saying what you want to say
every chance you get (in brochures, on your website, in
ads, etc...)? |
| ▪ |
Strategy |
| |
Do you have a
strategy that merges your sales with your brand
identity? |
|
|
|
Your Clients: |
| ▪ |
Acquisition |
| |
How do you acquire new clients? |
| ▪ |
Access |
| |
How do you communicate with existing
clients? |
| ▪ |
Retention |
| |
What ways do you
insure clients stay with you for the long run? |
|
|
|
Your Reach: |
| ▪ |
Advertising vs Marketing |
| |
Spreading the word vs driving
sales/traffic |
| ▪ |
Events |
| |
Do you host any events to showcase
new products & services or introduce current ones to new
clients |
| ▪ |
Online |
| |
Social
networking, search engine optimization, blogging and
email campaigns |
|
|
 |