Attracting new customers and maintaining your existing ones requires a customer plan. Some companies use rewards and other incentives. Some simply rely on weekly ads and promotions. Some just hope their customers stay loyal.
Customer Acquisition - Sales & Promotion strategies that draw new consumers in must be a part of your Marketing & Advertising campaigns and your Sales Reps and Staff must be trained to maximize every opportunity.
Customer Retention - Rewards & Loyalty Programs are the fastest and most effective retention strategies being implemented by companies and retailers throughout the country. They allow companies to reward loyal employees and merchants to draw customers back with cash and product based incentives. [retailers see - retail services]
Customer Access - eNews & eBlasts are an effective and affordable way to keep your current customers/clients informed about new products and services, gain referrals and stay relevant.
For a more personal touch, Mailings designed with specific offers for regular customers will go along way in showing your appreciation or you can have a special VIP section on your Web site where offers can be redeemed or additional offers can be made.
Host An Open House
When you want to introduce new customers to your products and services or let current customers know about new products, an open house is a great solution. The costs are minimal, but the effects can last for days or even weeks.
HR truly assisted us with our grand opening for our Beverly Hills store. He brought in a great charity in "What A Pair" and we sold a lot of pieces. It was a great day.
"Ceylat Jewelers"
